6 steps to start up your business


Photo: Dayene Oliveira ( FuelmyBrand )

It is a new year and most people like to start fresh and move forward with a project they have postponed or even forget. At the start of the year you pass many resolutions and if one of them is to be an entrepreneur then here are six ways to get you in the mood:

1 – Get mixed with other entrepreneurs. There are meetings in many cities and towns that are essential to anyone who wants to open a business, as well to those who already have one. It is in these meetings that you meet mentors, partners and clients. Startup events like the ones organized by TechCrunch and conferences are the forums to get motivated.

2 – Learn how to plan your business. There are two main ways to do so, one for traditional business (offline), the other for digital. If your company offers a product that already exists, start designing a business plan. If your business is virtual you’ll need a business model. Start with a simplified model, test it and get direct feedback from your clients and family members, don’t be judgmental and let others opinion flow.

3 – Create the ideal team. Know your strength when you start a business. Know which part of the process you represent and have a partner that can handle the other side. If you try to do both, you’ll swamp yourself in chaos. Find partners that complement your skills, the beginning of a business is exhausting and requires a lot of dedication, so be patient and keep an eye on the goal.

4 – Interact with your target. This is always important, but it’s most important in the first stage, when you’re still crafting your product. Go to fairs, events, conferences, talk to people and show your prototype. Hand over your visiting and business cards and even dole-out some freebies if you can with your message on them, this goes a long mile.

5 – Be aware of the legal stuff. Getting all the bureaucracy ready to go requires time. Be prepared for the legal process if you anticipate that your business may require so, research and plan ahead so it doesn’t get in the way.

6 – Seek inspiration, if you want to be an entrepreneur. Look for information and case studies of successful businesses. Read about the subject, watch your competition, get out of your comfort zone and learn from good examples.

In the end it all comes to the point where you have to work hard and believe in your project, everything else will come along.

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