Entrepreneurship and Opportunity

brodway bridge nick weinrauch

Broadway Bridge by Nick Weinrauch

Entrepreneurship and Opportunity – Foundations of a World Changing Idea!

The biggest projects in Design, advertising campaigns, marketing plans or just great inventions started with a problem to be solved. Defining the problem well is critically important in the development of any world changing idea.

So, how to create a good definition?
We create definitions for every situation around us. All of those definitions can also be called “point of view” and have a big influence on how we make decisions and experience the world. Most of the time, we’re not even aware of our own point of view which is deeply rooted within us, a part of who we are. That said, the best way to activate your Imagination is to “reframe” your problem, questioning the most obvious answers.

Among the many ways to reframe a problem, one of the most efficient is to ask questions that start with “Why?”For example: if you ask me to build a bridge for you I can ask you, “Why do you need a bridge?” Your answer would likely be “to get to the other side”. Well, there are many ways to get to the other side. I can suggest to you a boat, a tunnel, a hot air balloon. But what is going to change when I ask you, “Why do you want to get to the other side?” This way I completely change our point of view, increasing substantially our range of options.

Re-framing concepts or problems can be applied to any business at anywhere in the world. Here is an example extracted from the book inGenius: A Crash Course on Creativity, written by Tina Seelig, professor at Stanford University.

“[…] the directors of the Tesco food-marketing business in South Korea set a goal to increase market share substantially and needed to find a creative way to do so. They looked at their customers and realized that their lives are so busy that it is actually quite stressful to find time to go to the store. So they decided to bring their store to the shoppers.

They completely re-framed the shopping experience by taking photos of the food aisles and putting up full-sized images in the subway stations. People can literally shop while they wait for the train, using their smartphones to buy items via photos of the QR codes and paying by credit card. The items are then delivered to them when they get home. This new approach to shopping boosted Tesco’s sales significantly”.

“Every problem is an opportunity to create solution, 
The bigger the problem, the bigger the opportunity” – Tina Seelig.

So, bring up the discussion, “What problems are you trying to solve?”


We like to thank Dayene Oliviera and our friends at Fuelmybrand Blog for giving us the exclusive right of publishing this information. Dayene works with Fuelmybrand which specialize in providing logo design and corporate identity solutions to small to mid-sized businesses.

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The Top Printing Promotional Products to Promote your Business

Promotional Products are one of the most effective sources that will keep your business name in the buzz. Printed promotional products that print the name of your company and logo along with an appropriate message make a good impression on your target audience, the main objective of promotional printing products is to build your brand recognition and also remind people about your company Brand, with these small knickknacks they are reminded about your company and may remain loyal to your company products or brand image.

If you’re going to promote your business & brand then you will need to choose a superb Printing Company to print your promotional products with their creative ideas. PrintingWatch is a unique website specially designed to make the job of finding the right printer for all your business and media printing job much easier and you can compare price and level of services offered through our comparison search engine.

There are several Promotional Products to be used for your Brand

Promotional Mug Printing

Promotional mugs are a superb tool for promoting your business or events, Promotional mugs have a very generous Print area & can be printed with your artwork or any massage convey to your audience, Printed mugs give you the ability to advertise your brand to a large number of people, not just the person you have given it to.

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Mugs Printing

Promotional Bags Printing

Bags are an established way of Promoting your brand or products, this is used by organizations to promote their business by imprinting them with a logo or other Branding information which can be shown to the audience. People will be excited to receive a quality bag from your company that can be used for a variety of purposes and will leave an excellent perception of your business.

Bags printing

Bag printing

Promotional keyring Printing

Promo keyrings or keychains are the most commonly used and eye-catching products for branding & styles that can meet the advertising needs of all types of businesses. When the keyring printing or branding is colorful and clear, it can help your important business massage to stand out in an audience. Select your printed Promotional key-chains which are offered by a huge number of Printing Companies whose services are available at our website.

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